You deserve the best

GOALS

For your own good, today and tomorrow, take care of your thyroid.

“Meriti il ​​meglio” is the information campaign we created together with Cesare Serono Foundation on the occasion of World Thyroid Week, which is celebrated on May.

Goals:

• informing population, especially women, on the importance of thyroid care and control, especially at certain stages of life (transition from childhood to adolescence, pregnancy and menopause)
• sensitize the female public on the consequences of thyroid malfunctions

INFORMATION CAMPAIGN

A message for women of all ages

To achieve these objectives, we prepared information materials for a first self-diagnosis, available on Cesare Serono Foundation website:

• detailed information on thyroid dysfunction in adolescence, pregnancy and menopause
• video interviews with experts
• a self-assessment questionnaire

These contents are intended to increase awareness on symptoms of thyroid malfunction, and therefore preventive self-diagnosis.

The social campaign, on the other hand, aimed both at disseminating information and at sensitizing the female public about  the importance of makeing controls.

The message was conveyed through a video characterized by scientific, informative and emotional communication.

The video shows some of the most important moments of a woman’s life, from infancy to adolescence, from pregnancy to menopause.

The positive images represent the possibility of “living better” by taking care of thyroid.

Press office activities mantained high level of attention on the information campaign.