With research you can 2018-09-25T17:35:22+00:00

Project Description

With Research You Can

“Thanks to Research the possibilities are endless”.

A simple and effective social campaign supported by authoritative personalities and well-known faces that succeeded in sensitizing public opinion on the fundamental role of research in improving the lives of patients suffering from rare diseases.



GOALS

Awareness activity to support Research

On the occasion of the tenth edition of Rare Diseases Day, we created together with Uniamo Fimr Onlus #ConLaRicercaSiPuò, an information campaign aiming at raising awareness among public opinion, patients, caregivers and representatives of institutions on the fundamental role of scientific research in providing answers and solutions.



CAMPAIGN

A positive and hopeful message

This initiative has been conveyed on social media through the dedicated hashtag #ConLaRicercaSiPuò, card and gif, created with the aim of thinking about an important issue: patients suffering from rare diseases may find difficulties in performing even the simplest daily actions.

Thanks to the research they can return to grow, play and study like everyone else.

A positive and hopeful message that is not only addressed to public opinion, but also to patients, caregivers and insiders.

#ConLaRicercaSiPuò was spread on Twitter, Facebook, Blog and online newspapers and was supported by authoritative personalities such as Health Minister Beatrice Lorenzin, Deputy Paola Binetti and Giorgio Taverniti, Senator Monica Cirinnà and various personalities from the world of culture and show such as:
Fabio Canino, Ferzan Ozpetek, Pierluigi Diaco, Concita De Gregorio, Maria Sole Tognazzi, Piera Detassis.



RESULTS

Thousands of users to support research

The campaign has achieved considerable results thanks to the active involvement of patients and public opinion.

191k POST VIEWS

user generated content

887 USER GENERATED CONTENT

interazioni
+ 4.900 REACTIONS

RESULTS

Thousands of users to support research

The campaign has achieved considerable results thanks to the active involvement of patients and public opinion.

user generated content interazioni

191k POST VIEWS

887 USER GENERATED CONTENT

+4900 REACTIONS